Private philanthropic support for Children’s rebounded to near record levels in 2021, led by the wonderful $5 million gift from Medical Properties Trust.
All three of our Foundation teams posted strong results. Our development team designed a mini-campaign around the much-needed upgrade of our ECMO program, generating nearly $1 million in new gifts, led by the Lee Edwards family and a grant from the Alabama Power Foundation. Lessons learned from two years of the pandemic enabled us to conduct our outdoor events safely, as the Nucor Children’s Charity Classic and the Racing for Children’s (pictured) events highlighted the strong results from our Events team.
Though the retail world was in flux in 2021 and certainly disruptive to cause marketing endeavors, Children’s Miracle Network Hospitals partners, like Walmart and Publix, conducted successful campaigns. Other statewide cause marketing partners, like Express Oil and Winn-Dixie, helped spread our brand message to all four corners of the state. We successfully launched a new specialty license tag, Help End Epilepsy – which added to the more than 12,000 tags already on vehicles across Alabama – to raise funds and awareness for our subspecialty care programs.
In the throes of the pandemic, when uncertainty and fear have roiled the environment, our community continued to step up and put children first. Gifts large and small each recognize the special place our hospital occupies in the hearts of our supporters. We are grateful.